logo & branding

I work collaboratively with my clients to find creative solutions through design. From fresh and fun to serious and technically focused, art becomes solution to lasting impressions via logos and branding.

logo designs

While logos is Greek for logic, a logo needs to be that plus a whole lot more:  a statement, a symbol, an argument, a visual means to persuade all wrapped up in a simple package.

The Memorial Chapel, corporate logo

We Bike Because of the Kids, charity event logo

Mission Bay Dog Squad, concept logo

Ten Friends Blow Dry & Style House, promotional logo

Unifyone Solutions, corporate logo

Peterson & Patch Funeral Home, corporate logo

Elmhurst Community Funeral Home, corporate logo

Tasteful Grounds, corporate logo

Tab Cutters, corporate division logo

branding

“Content precedes design. Design in the absence of content is not design, it’s decoration.” Jeffrey Zeldman

ten friends

branding, business system, promotional materials, signage

Ten Friends is a blow dry and style house with multiple locations in the Chicago area. With a focus on farm to shower, sustainable products and specialized styling techniques, they wanted the look and feel of their branded materials to be clean, youthful and make their clients feel right at home. Inspiration was taken from simple classic patterns and upscale farm elements and the suite of digital and printed graphics mixed campy with glamor.

tasteful grounds

branding, business cards, patterns, signage

Tasteful Grounds coffee house and catering business in the Illinois suburbs. Every creation is hand made with high quality ingredients. With soft colors, classic patterns, and indulgent flavors, Tasteful Grounds wanted a touch of a french bakery, a pinch of art deco and a whole lot of coffee flavor.

unifyone solutions

logo design, business cards, patterns, signage

Unifyone Solutions software company in the Illinois suburbs. With a philosophy rooted in unity and collaboration, a branding design with both a tech edge and welcoming feel was requested. Working directly with the owner, the bright orange happy logo mark and branding suite were developed.

shamrock international

logo variations, business cards, letterhead, promotional branding

Shamrock International specializes in component sourcing, engineering and part consolidation. They are the parent company of Shamrock Express, which sold component parts. Logo variations and branding was requested that was modern, clean and utilized their corporate purple and green. Nuts and bolts were of course a prime inspiration as well as my lucky charms!

peterson & patch

logo, business cards, letterhead, promotional branding

Peterson & Patch Funeral Home and Cremations. It is one of the oldest continuously operating businesses in Waukegan, IL and Lake County. They requested a new logo that had an updated yet historical feel. The logo was created in deep blue shades, but later transitioned to hunter green.

see more…printed graphics

“To be realistic, one must always admit the influence of those who have gone before.” Charles Eames

Brochures, ads, point of purchase materials, promotions, signs plus packaging and product design…three decades of experience in the world of graphic design.